Is affiliate marketing worth it? It's a question brands email list and affiliates around the world are asking. As you'd expect, the answer is nuanced, and there are plenty of people on both sides of the argument. For affiliates and merchants, this is an important question that needs to be answered as there is a lot of money on the table for both. So, let's find out: is affiliate marketing really worth it? Is affiliate marketing worth it? Before we answer the question, let's look at some statistics:over 80% of brands offer affiliate programs about 79% of marketers use affiliate marketing to engage with existing customers affiliate marketing is the top customer acquisition. Channel for 40% of us merchants85% of affiliate marketers expect affiliate marketer revenue to increaseaffiliate marketing spend grows 27% per year you will often hear people debating “dead affiliate marketing”, but these statistics certainly indicate otherwise. More and more brands are seeing the benefits of affiliate marketing, and with more email list affiliate marketing spending every year, there are more and more opportunities for affiliates. Is affiliate marketing work it - process back to the original question: is affiliate marketing worth it? The answer is that it depends on your business and your expectations. One of the reasons people came to question the value of affiliate marketing is that there was this perception that it was all about easy and very passive income. Nothing worthwhile comes so easily though! Affiliate email list marketing can still be very lucrative for affiliate program managers and affiliates. What you need to recognize is that it won't be easy and it will take some skill. Why do people say affiliate marketing is dead? Statistics seem to suggest that affiliate marketing is still alive, so where does this perception that affiliate marketing is dead come from? It seems to come mostly from affiliate marketers, especially those who have been in the game for a long time. While claims that affiliate marketing is dead are clearly overblown, there are legitimate reasons for people to question its value. Is affiliate marketing dead?