The essence of any product/service is to meet certain needs of customers, or to solve certain pain points of customers. For marketing, it is only through more effective channels and more convincing ways to make customers believe that you can meet His needs, to solve his pain points. Teacher Chen Chunhua once did an experiment, asking a company to make a catalog of all the functions of a product and tick it off for consumers. In the end, it was found that only 5% of the functions could be used, and the other 95% of consumers did not feel it. This is actually a huge waste of cost. Why do businesses present 100% but consumers only need 5%? There are two possible reasons: The company has not communicated with consumers at all, so others do not know the 95%; Businesses take it for granted that this 95% is what consumers want. Therefore, some logic is what we think, but not Bulk SMS Service necessarily what the user thinks. Although different paths lead to the same goal, wrong understanding is often the source of failure. However, when we have a clear insight into customer needs, the second question we need to think about is: the positioning must be clear. Al Rees and Jack Trout in Positioning: "Positioning is about new ways of communicating communication. It's bringing abou Apple represents product culture and Microsoft represents marketing culture. Today, Apple is king; ten years ago Microsoft was king. Therefore, Sister Mulan believes that the brand's strategy is based on the product. Product is 1, marketing is 0, and the core of any marketing is product. In the past, the cost of connecting customers was huge, consumers could not be found, and traditional advertisements and TV station advertisements were overwhelming, so the cost of connecting in the middle was huge. Today's mobile Internet has developed to a mature stage, and the cost of connecting users with products is zero. The most essential and profound understanding of advertising in this era is that products are advertising. Just like there is a saying: "

The situation of "increasing income without increasing profits" Internet traffic dividends have disappeared, traffic growth has encountered bottlenecks, and most companies are facing the dilemma of increasing customer acquisition costs and declining marketing conversion rates. According to Netease Youdao's public financial report, through the calculation of Netease Youdao's marketing expenses and the number of paying people, it is found that. NetEase Youdao's customer acquisition cost has rapidly risen from 300+ yuan/person to 1200+ yuan/person, and the customer acquisition cost has fully turned 4. It is in the embarrassing situation of "increasing income without Bulk SMS Service increasing profits". The situation of NetEase Youdao is certainly not an exception, but a common phenomenon in the Internet industry. In response to the situation of "increasing income without increasing profits", various companies are seeking to break the situation and launch marketing tools one after another. "The ideal is beautiful, but the reality is cruel." Everyone thinks that marketing costs can be greatly reduced, but in reality, in the end, most of them just use marketing digitization to improve the work efficiency of employees in marketing positions and reduce the human input in the marketing process. Among the marketing costs, the labor cost of marketers is only a small part, and the larger part is the customer acquisition cost of reaching users (costs such as distributing coupons and discount coupons).

Each field has its own unique characteristics. We cannot copy or copy the plan, and need to analyze the specific business. As for the online marketing that this article is going to talk about, it is no exaggeration to say which fields the Internet is currently involved in, including marketing in which fields, e-commerce, medical care, education, finance, games, entertainment and so on. Each field has its own unique way of making profits, and the behavioral attributes of the crowd are also very different, which leads to a Bulk SMS Service large difference in the way of marketing. What we need to do is actually: master the core idea of ​​marketing; the essence, gain insight into business characteristics to build a marketing model, and implement diversified marketing models, so as to stimulate users to the greatest extent. For me personally, my contacts are relatively narrow, except for the credit field that I personally practice, others are also from indirect experience, but it does not prevent a deeper understanding of marketing. Third, the landing of online marketing The above mentioned "acquiring customers through certain forms; operating", " building a marketing model and implementing diversified marketing models". There are many ways to land in the Internet industry, and the common ones include advertising and marketing activities. Etc., usually these are done softly together, such as running an advertisement for a marketing campaign. In terms of advertising, the corresponding materials are placed in the information flow according to different crowd attributes, or the products are endorsed by influential events or people and appear in high-exposure occasions. For the information flow, it is to buy traffic, through its own DSP system. Or third-party traffic buying and

Product marketing covers - how a product is positioned, promoted, and reinvented as it relates to product and sales. 2. Why is product marketing so important? Product marketing is one of the most important stages of creating the right product for the market. Product marketing helps businesses identify the right products and get them into the hands of the right consumers, ultimately increasing business sales and profits. This function plays a vital role especially when it is necessary to determine the marketing strategy of a product and realize the product matching the market in the business expansion of the enterprise. Essentially, product Bulk SMS Service marketing is the key to a business's success in today's competitive marketplace. Product Marketing enables you to: Obtain detailed information and analytical reports of potential customers; Know which products will meet customer needs prior to product launch; Know your competitors in advance; Set the right price for the product; Develop an appropriate Go-to-market strategy. Overseas observation丨One article to interpret the 7P strategy guide of product marketing Benefits of Product Marketing Strategy 3. The 6 Steps of Product Marketing Step 1: Know Your Customer The process of product marketing begins with understanding consumers. Who are these people? What do they want? What do they want? Answering these questions will help you better understand your users and build personas to find pain points. Step 2: Market Research Competitive analysis is a simple and foolproof means of helping businesses understand their competitors. Who are your competitors? what are they selling? Are consumers satisfied with them? Do they have room for improvement? Answering these questions will help you understand similar products in the market space and their unique positioning, as well as basic information about the companies that create them.