"The second place I visit is the news or media section." Dukas thinks these two pages are especially crucial to building and improving a brand because they communicate what the company is about and demonstrate its value to the public. But it is important to keep up to date. “Companies often put media clips on a website initially, but then they don't update them,” says Dukas. "If your Real Estate Photo Editing last clip was from 2017, it sends a negative message that you're drunk, you don't understand marketing, and you haven't received media coverage in two years. People are very brand conscious and it all comes down to credibility.

A website is your most valuable asset. 62% of millennials say online content is the key aspect that drives their brand loyalty. Additionally, nearly 40% of users will stop interacting with a website if it is unattractive, images don't load quickly, or the website as a whole takes too long to load. Therefore, companies that are just beginning Color Correction Service to formulate a PR strategy should first focus on their website. After all, one of the first things a potential customer will do after discovering your brand is likely to search for you online and visit your website. “When I visit a company's website, I immediately go to the About Us page,” says Dukas.

Edutainment is less a genre than an approach to storytelling. Therefore, Pallotta sees no need to determine a specific length that an edutainment style video needs to be. For example, some product videos can be up to ten seconds long, while training videos often require much longer formats. Generally, shorter videos tend to perform much better than longer media content. "People generally want to absorb Real Estate Photo Editing non-traditional media (i.e. not TV and movies) in small chunks," says Pallotta. “But I wouldn't call it edutainment – ​​it's all visual media in general. People will stop paying attention after a short period of time if they're not engaged, and we know that. » If possible, anything on the web or internal communication platforms should be kept short.

How to Write an Edutainment Style Video Script The technical aspect of writing an edutainment script is not necessarily different from your standard video script. However, what is very different is the creative approach you have to take in how you tell the story. What is the premise? What's the tone? Why Color Correction Service will the viewer care? “You want to challenge yourself to be creative in writing,” Pallotta shares. "Edutainment videos are often more like a movie script in that there is a story arc, characters, or elements that the audience will want to interact with or be engaged with." How long should edutainment style videos be?