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MD Sultan
Feb 22, 2022
In General Discussions
Although the advertising market is not having its best moment for the reasons that we all know, this does not mean that, with regard to the digital world, the phone number list market is slowing down, on the contrary, it is time to present a better offer to stimulate the advertisers. At least it seems that's what Snapchat thinks. Although the advertising market is not having its best moment for the reasons that we all know, this does not mean that, with regard to the digital world, the market is slowing down, on the contrary, it is time to present a better offer to stimulate the advertisers. At least it seems that's what Snapchat thinks. It happens that the ephemeral content app considered. That it is a good time to announce the global expansion of Dynamic Ads , its most recent advertising product, which is aimed at presenting a solution for e-commerce retailers. According to Snapchat, the service , which was introduced in October last year, is designed to simplify the consumer's buying journey and make it brands to phone number list grow their online sales throug heasier than ever for established the platform. Its goal is to enable advertisers to automatically create ads in real time, using the Venice, California-based firm's extensive product catalogues. It also offers the possibility of reaching the user base of the application in a more efficient way. The idea of ​​Snapchat is to connect with a wide variety of retailers. Tthe world that today more than ever will need all possible resources and alternatives to be able to connect with the consumer and, as a bonus, it has worked with several important brands in the sector; Jordan, Levi's and with LEGO , just to phone number list name a few. Although the Dynamic Ads still do not have any case of 'bombambancy', having worked with different offers and products with brands of the size of those mentioned above, you can project confidence to be able to test the new advertising alternative of the app that, until now, it was only available in the United States. For Snapchat , it may be a good time to test this product at a time when digital marketing will be essential for brands and when, for many , Instagram, Facebook and even TikTok are becoming saturated.
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MD Sultan
Feb 22, 2022
In General Discussions
TikTok managed to position itself above Instagram in terms of participation within a key segment for the future of brands. TikTok does not seem to stop growing and this is an issue that should concern Instagram. And it is that the social network of the c level email list 15 seconds seems not to stop gaining ground. What is at stake is the conquest of the younger market, a group of consumers that dominates the use of this platform. The context of TikTok. And it is that with more than 500 million users, it is estimated that a high percentage of them belongs to this new coveted generation. According to estimates provided by Marketing News, 20 percent of the users of the social network are between 13 and 18 years old and are considered heavy users. This platform, which has been characterized by its peculiar 15-second videos, has become a space of special interest for brands, because although an important part of its users are young , in which it analyzes the online habits there is a high purchase intention. According to the c level email list aforementioned source, user spending on purchases within the same application increased 275 percent between October 2017 and October 2018. The phenomenon of this Chinese social network grew significantly during the quarantine and now a study indicates that it has surpassed Instagram at least in the c level email list race to conquer Generation Z. There is no Instagram for young generations. The Qustodio Platform platform has carried out the study Apps and digital natives: the new normal , of audiences between 4 and 15 years old. Among the conclusions of this document is that until February in the top 3 of the social networks most used by this group were Instagram (with a participation of 48 percent), TikTok (with 38 percent) and Snapchat (24 percent). hundred). However, in the midst of confinement TikTok managed to position itself above the social network of filters in terms of participation.
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