Email rendering is complex and changes without warning. Unlike web development, where a handful of browsers impact rendering, the highly fragmented email landscape means that each email has over 15,000 different potential renderers . The challenge is to manage and control this variability through savvy coding and design. And you can't do that if you don't test the look and functionality of every email you create. Ensuring compatibility across clients and devices is one of the biggest challenges for email marketers, and your email process needs to be set up to help your team meet this challenge. If you don't know how your email performs across all platforms or only have a limited view of a handful of inboxes that you manually test,
you put your brand at risk of providing below average subscriber experience to a portion of your subscribers. Emails that don't render well and look faulty won't work, and all the time your team spends writing, designing, and developing will be Image Masking Service wasted. hard copies, and voicemails, usually with no insight into what others have suggested, edited or commented on, you are probably wasting too much time in this step of the process. Streamline your email review process with Litmus Proof With Proof as your centralized feedback collection tool, you can improve collaboration, gain better visibility, and reduce review cycles. Read more → 3.
You do a lot of manual copying and pasting. Mundane and repetitive tasks slow your team down and introduce room for error. So if you and your team are doing a lot of manual work on repetitive tasks, that's a sign that your messaging process needs improvement. Brands that send their emails correctly find ways to replace manual work wherever possible, which increases productivity, leaves less room for error, and saves time and money.