"The second place I visit is the news or media section." Dukas thinks these two pages are especially crucial to building and improving a brand because they communicate what the company is about and demonstrate its value to the public.
But it is important to keep up to date. “Companies often put media clips on a website initially, but then they don't update them,” says Dukas. "If your Real Estate Photo Editing last clip was from 2017, it sends a negative message that you're drunk, you don't understand marketing, and you haven't received media coverage in two years. People are very brand conscious and it all comes down to credibility.