TikTok managed to position itself above Instagram in terms of participation within a key segment for the future of brands. TikTok does not seem to stop growing and this is an issue that should concern Instagram. And it is that the social network of the c level email list 15 seconds seems not to stop gaining ground. What is at stake is the conquest of the younger market, a group of consumers that dominates the use of this platform. The context of TikTok. And it is that with more than 500 million users, it is estimated that a high percentage of them belongs to this new coveted generation.
According to estimates provided by Marketing News, 20 percent of the users of the social network are between 13 and 18 years old and are considered heavy users. This platform, which has been characterized by its peculiar 15-second videos, has become a space of special interest for brands, because although an important part of its users are young , in which it analyzes the online habits there is a high purchase intention. According to the c level email list aforementioned source, user spending on purchases within the same application increased 275 percent between October 2017 and October 2018.
The phenomenon of this Chinese social network grew significantly during the quarantine and now a study indicates that it has surpassed Instagram at least in the c level email list race to conquer Generation Z. There is no Instagram for young generations. The Qustodio Platform platform has carried out the study Apps and digital natives: the new normal , of audiences between 4 and 15 years old. Among the conclusions of this document is that until February in the top 3 of the social networks most used by this group were Instagram (with a participation of 48 percent), TikTok (with 38 percent) and Snapchat (24 percent). hundred). However, in the midst of confinement TikTok managed to position itself above the social network of filters in terms of participation.