Reviews from Customers
In light of the foregoing, one of the most important factors to consider while shopping online is user reviews. This is particularly the case for those random products you really want to purchase from common markets where every vendor has posted their stuff for sale. Good ratings and free shipping increase the online store's (or seller's), shopping sites trustworthiness, and you can then consider buying their products based on your requirements.
Payment Methods
There is still much progress to be made to make online shopping in Pakistan as secure and easy as it is in industrialized, developed nations. For the time being, cash-on-delivery is the best means of payment for any new online shopping site you consider buying from, and many of us have a natural mistrust of any website that wants us to make a payment online in Pakistan.
While card payments are possible, they are always problematic because safety in the country is still very much in the early stages.