Lean messaging teams can do a lot if the process is right. If not, even well-staffed teams can quickly find themselves stuck scrambling to get the next email out the door, waiting to hit the next deadline. A team that is constantly fighting to keep its head above water will not be happy in the long run. Plus, it spares your team one of the most exciting aspects of email marketing: experimentation. Getting your process right means giving your team leeway to mix day-to-day tasks with projects that break the routine. It could be a set of A/B tests, experiments with new coding or design techniques, or a chance to design a unique email that's different from your standard template.
Every experience, successful or not, offers your team the opportunity to learn and be challenged. My email process is interrupted. And now? Have you nodded yes to any of the warning signs above? The good news is that recognizing that your email E-Commerce Photo Editing Service process isn't perfect is the crucial first step to improving it. And we're here to help. Contact a Litmus expert and find out how Litmus can help streamline your email workflow so you can get better emails, faster..Email rendering is complex and changes without warning. Unlike web development, where a handful of browsers impact rendering, the highly fragmented email landscape means that each email has over 15,000 different potential renderers .
The challenge is to manage and control this variability through savvy coding and design. And you can't do that if you don't test the look and functionality of every email you create. Ensuring compatibility across clients and devices is one of the biggest challenges for email marketers, and your email process needs to be set up to help your team meet this challenge. If you don't know how your email performs across all platforms or only have a limited view of a handful of inboxes that you manually test, you put your brand at risk of providing below average subscriber experience to a portion of your subscribers.