Edutainment is less a genre than an approach to storytelling. Therefore, Pallotta sees no need to determine a specific length that an edutainment style video needs to be. For example, some product videos can be up to ten seconds long, while training videos often require much longer formats. Generally, shorter videos tend to perform much better than longer media content.
"People generally want to absorb Real Estate Photo Editing non-traditional media (i.e. not TV and movies) in small chunks," says Pallotta. “But I wouldn't call it edutainment – it's all visual media in general. People will stop paying attention after a short period of time if they're not engaged, and we know that. » If possible, anything on the web or internal communication platforms should be kept short.