Product marketing covers - how a product is positioned, promoted, and reinvented as it relates to product and sales. 2. Why is product marketing so important? Product marketing is one of the most important stages of creating the right product for the market. Product marketing helps businesses identify the right products and get them into the hands of the right consumers, ultimately increasing business sales and profits. This function plays a vital role especially when it is necessary to determine the marketing strategy of a product and realize the product matching the market in the business expansion of the enterprise. Essentially, product Bulk SMS Service marketing is the key to a business's success in today's competitive marketplace. Product Marketing enables you to: Obtain detailed information and analytical reports of potential customers; Know which products will meet customer needs prior to product launch; Know your competitors in advance; Set the right price for the product; Develop an appropriate Go-to-market strategy. Overseas observation丨One article to interpret the 7P strategy guide of product marketing Benefits of Product Marketing Strategy 3. The 6 Steps of Product Marketing Step 1: Know Your Customer The process of product marketing begins with understanding consumers. Who are these people? What do they want? What do they want? Answering these questions will help you better understand your users and build personas to find pain points. Step 2: Market Research Competitive analysis is a simple and foolproof means of helping businesses understand their competitors. Who are your competitors? what are they selling? Are consumers satisfied with them? Do they have room for improvement? Answering these questions will help you understand similar products in the market space and their unique positioning, as well as basic information about the companies that create them.