But she felt the effort was worth it. Her client’s industry-changing technology became an official part of Wikipedia and generated traffic to their site. And the article she wrote about the process remains one of the most visited articles on this website 11 years after it first appeared. We’ve recapped her solid advice and added a few updates and ideas from other experts. We’ve also kept the comments from Dianna’s original article so you can learn from others’ experiences. Reasons to create a Wikipedia page Almost everyone is now familiar with Wikipedia, job title email list the living encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything: Rolling Stones (the band), video games, Mount Vesuvius, Web3, and even content marketing. Few realize, though, the stringent threshold for article acceptance. Should job title email list you still create a Wikipedia page (or try to have one added) about something related to your brand? Yes, if the subject meets a few essential conditions. Dianna recommends trying for a Wikipedia page if:
Your company invented or developed an industry-changing technology. The tech can be in any category, from mechanical to chemical to musical (e.g., iTunes). You can’t find any information about your technology or topic on Wikipedia. Dianna job title email list explained that she created a page for her client’s technology when she couldn’t find any mention of it on Wikipedia. Your founder or company is “notable.”Wikipedia editors apply a “notability” test to determine if your subject warrants a Wikipedia page, and passing that test is a requirement for publication. Keep in mind, Wikipedia’s understanding of notability may differ from yours. If your company has invented something or your founder is a person-of-note (e.g., a famous author, the first person to row a boat across job title email list the ocean), then your company or founder might be a good candidate, Dianna explained. But you need a unique story or angle – not every executive or brand is sufficiently notable for Wikipedia. To be considered notable, you need to be able to cite articles from reputable sources. As Jonathan Ricks notes in his recent article:
“You need to develop a case, using only sources that Wikipedia recognizes, which explains why the entry warrants inclusion in a global encyclopedia,” he says. Notes: A blue checkmark on Instagram or a page on IMDB does not guarantee notability. Wikipedia pages job title email list must be on notable topics or people. Use reputable, independent sources to meet notability requirements, TO TWEET TIP: Read Wikipedia’s page on notability go deeper on the topic. Steps to creating a Wikipedia page Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create job title email list a Wikipedia page. 1. Do some research about Wikipedia Learning the ins and outs of being a good Wikipedia citizen can help you create pages that are less likely to be deleted or challenged in the official review process review. TIP: Explore Wikipedia’s conflict of interest guidelines before you begin.